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XFM Rock Station to Rebrand as Radio X Which claims It Will Be More Male Focused  

9/7/2015

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After months of speculation and guesses today Global Radio owners of XFM UK Rock station have announced their plans for the future of the station. As they plan to rebrand the radio station to Radio X later this month. 
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XFM is a UK rock radio station that launched in 1997 and the year after was bought by Global Radio in which they broadcast in London, Manchester and Scotland. The station is facing the closure in Scotland as the station will be broadcasting across the UK on DAB Digital Radio. 
For the first time the station will be available in Northern Ireland on Digital Radio as XFM wasn't available in the region. 
There will be some familar names that will be part of the new Radio X including Chris Moyles ex Radio 1 Presenter who will front the weekday Breakfast show from 6.30am. Others include Radio and TV presenter Vernon Kay, Ricky Wilson from Kasier Chiefs and former Capital Breakfast host Johnny Vaughan. 
XFM previously featured some of the world's best rock musicians and also some new unsigned artists including some from Northern Ireland but will Radio X still have that element ?  
The new station's is claiming that it will be "First truly male focused" radio station in the UK aiming at 25-44 year olds and that isn't going down to well on Twitter as a lot of female fans of XFM with some calling for a boycott of the new station. 
Radio X has been trending all day on Twitter and here is some of the outrage from female fans of the changes to the station: 

So @xfm is rebranding and women aren't invited http://t.co/nEBkRTjujz via @cnorthwood pic.twitter.com/MUO5HO7xvl

— Holly Brockwell (@holly) September 7, 2015

Absolutely fuming about Xfm becoming Radio X. If it ain't broke don't fix it! @XfmManchester @Xfm

— Taylor (@amytaylor1991) September 7, 2015

Women shouldn't be offended by Radio X being aimed at men, it's blokes who should be pissed off at them thinking they like Vernon Kay #xfm

— Laura Sullivan (@_laurasullivan) September 7, 2015
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'Male-focused', London-centric RadioX with Moyles and Vaughan replaces @XfmManchester? Absolute travesty. Thank god for @BBC6Music

— Jo (@ThisisMissJo) September 7, 2015

When does Radio X Launch ? 

The new rock radio station Radio X will launch on Monday 21st September at 6.30am with Chris Moyles launching the station playing the freshest rock and guitar based music. 
Some of the artists on the playlist include Florence And The Machine, Mumford And Sons, Blur, Arctic Monkeys, Noel Gallagher’s High Flying Birds, The Maccabees, Radiohead, Nirvana, The Smiths, Royal Blood, Kasabian, Catfish And The Bottlemen and Kings Of Leon. Plus the station will also continue to promote new rock music. 
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